Certificate in Programmatic Advertising: Data-Driven Targeting

-- ViewingNow

The Certificate in Programmatic Advertising: Data-Driven Targeting is a valuable course for professionals seeking to excel in the rapidly evolving digital advertising industry. This program focuses on data-driven programmatic advertising, an in-demand skill set that enables automated buying and selling of media across various channels.

4,0
Based on 3.439 reviews

3.581+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

AboutThisCourse

By enrolling in this course, learners will gain essential skills in audience segmentation, targeting, real-time bidding, and data analysis. These skills are critical for career advancement in media buying, marketing analytics, and campaign management roles. According to a recent report by the Interactive Advertising Bureau, programmatic advertising now accounts for over 80% of all digital display advertising in the United States. As a result, there is a high industry demand for professionals who can leverage data-driven insights to optimize digital ad campaigns. Upon completion of this certificate course, learners will be equipped with the skills and knowledge required to succeed in a competitive and dynamic field. They will be able to demonstrate proficiency in programmatic advertising tools, platforms, and strategies, making them highly attractive candidates for potential employers.

HundredPercentOnline

LearnFromAnywhere

ShareableCertificate

AddToLinkedIn

TwoMonthsToComplete

AtTwoThreeHoursAWeek

StartAnytime

NoWaitingPeriod

CourseDetails

• Unit 1: Introduction to Programmatic Advertising and Data-Driven Targeting
• Unit 2: Understanding Audience Segmentation and Profiling
• Unit 3: Data Management Platforms (DMPs) and Data Collection
• Unit 4: Data Analysis and Insights for Targeting
• Unit 5: Real-Time Bidding (RTB) and Ad Exchanges
• Unit 6: Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
• Unit 7: Cross-Device and Cross-Channel Targeting Strategies
• Unit 8: Measuring Programmatic Advertising Success with Key Metrics
• Unit 9: Privacy Regulations and Data Security in Programmatic Advertising
• Unit 10: Future Trends and Innovations in Programmatic Advertising

CareerPath

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

NoPriorQualifications

CourseStatus

CourseProvidesPractical

  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

ReceiveCertificateCompletion

WhyPeopleChooseUs

LoadingReviews

FrequentlyAskedQuestions

WhatMakesCourseUnique

▼

HowLongCompleteCourse

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

WhenCanIStartCourse

▼

WhatIsCourseFormat

▼

CourseFee

MostPopular
FastTrack GBP £149
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
Start Now
StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
Start Now
WhatsIncludedBothPlans
  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
AllInclusivePricing

GetCourseInformation

WellSendDetailedInformation

PayAsCompany

RequestInvoiceCompany

PayByInvoice

EarnCareerCertificate

SampleCertificateBackground
CERTIFICATE IN PROGRAMMATIC ADVERTISING: DATA-DRIVEN TARGETING
IsAwardedTo
LearnerName
WhoHasCompletedProgramme
UK School of Management (UKSM)
AwardedOn
05 May 2025
BlockchainId s-1-a-2-m-3-p-4-l-5-e
AddCredentialToProfile
SSB Logo

4.8
Nova Inscrição
→ Ver Curso