Executive Development Programme in Attribution Modeling Evaluation
-- ViewingNowThe Executive Development Programme in Attribution Modeling Evaluation is a comprehensive certificate course that imparts critical skills for data-driven decision making in today's digital marketing landscape. This programme emphasizes the importance of multi-touch attribution modeling, a method to determine how different marketing channels contribute to conversions.
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โข Attribution Modeling Overview
โข Understanding Marketing Channels
โข Importance of Attribution Modeling
โข Types of Attribution Models
• Last Click Attribution
• First Click Attribution
• Linear Attribution
• Time Decay Attribution
• Position-Based Attribution
โข Setting up Attribution Modeling
โข Data Analysis in Attribution Modeling
โข Evaluating Attribution Models
โข Implementing Attribution Models in Business
โข Case Studies in Attribution Modeling Evaluation
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