Certificate in Brand Extension: Expanding Product Lines
-- ViewingNowThe Certificate in Brand Extension: Expanding Product Lines is a comprehensive course that empowers learners with the essential skills to extend and manage successful brands. This program emphasizes the importance of strategic brand extension, teaching learners how to identify opportunities and mitigate risks for their organizations.
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GBP £ 215
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Unit 1: Introduction to Brand Extension
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Unit 2: Understanding Brands and Brand Equity
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Unit 3: Benefits and Risks of Brand Extension
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Unit 4: Types of Brand Extension Strategies
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Unit 5: Legal and Ethical Considerations in Brand Extension
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Unit 6: Successful Brand Extension Case Studies
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Unit 7: Conducting Market Research for Brand Extension
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Unit 8: Developing a Brand Extension Plan
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Unit 9: Implementing and Managing Brand Extension
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Unit 10: Measuring and Evaluating Brand Extension Success
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