Executive Development Programme in SEO & SEM: Next-Gen Strategies
-- ViewingNowThe Executive Development Programme in SEO & SEM: Next-Gen Strategies certificate course is a comprehensive program designed to equip learners with the essential skills for career advancement in digital marketing. This course focuses on the latest SEO and SEM strategies, tools, and techniques to help learners stay ahead in the competitive industry.
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โข Unit 1: Introduction to SEO & SEM
โข Unit 2: Keyword Research and Analysis
โข Unit 3: On-Page & Off-Page Optimization Techniques
โข Unit 4: Technical SEO: Mobile Optimization, Site Speed, and Structured Data
โข Unit 5: Local SEO & Google My Business
โข Unit 6: SEO Content Strategy: Copywriting, Blogging, and Link Building
โข Unit 7: SEM Fundamentals: Pay-Per-Click (PPC) Advertising
โข Unit 8: Advanced SEM Strategies: Remarketing, Shopping Campaigns, and Automation
โข Unit 9: Measuring SEO & SEM Success: Key Metrics and Analytics
โข Unit 10: Future Trends in SEO & SEM: Voice Search, AI, and Machine Learning
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